PDF Ebook Promoting Your Union: Six strategies to get more organizing leads and union members, by Jason Mann
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Promoting Your Union: Six strategies to get more organizing leads and union members, by Jason Mann
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Do you know the 6 most effective ways to reach non-union workers?
Promoting Your Union is a book to help union organizers get more organizing leads, create outreach plans to bring in new members and build the power of their unions.�Union organizing isn't about signing cards - it's about empowering people and changing lives. It's about building power and improving conditions for working people as a whole. We can't do this reaching 30 people at a time - shop by shop. We need to create plans to reach thousands of workers.�Despite restrictive labour laws, there are unions organizing successfully and growing. If we use look at what they are doing differently, we can find ways to organize in spite of the challenges.�The ideas in this book aren't based on what might work - or abstract models of trade unionism - but actual best practices from union organizers who are using these tactics in the field.For free training videos on four of the best ideas from this book visit PromotingYourUnion.comHere's what you'll find inside:�Chapter 1: Setting Organizing Targets that Encourage Growth�Chapter 1 looks at how to set targets in your outreach plan so that your organizing wins build on each other. It will show you the 5 criteria to consider when creating a targeting strategy.Chapter 2: Communicating the Union Advantage�Chapter 2 sets out how to create a core outreach message for non-union workers and how to talk with the type of person likely to contact a union.Chapter 3: Measuring Your Outreach Efforts�Chapter 3 examines how to measure and track your outreach efforts to find out what is working and find areas where you have opportunities for growth.Chapter 4: Creating an Online Lead Generating Machine�More non-union workers view your union's join page than read your leaflets or speak to your organizers. Union organizers need to fundamentally change how they use the Internet. Chapter 4 shows how to create an organizing website that is effective at generating leads.Chapter 5: The Agitation / Education Campaign�Agitation/education campaigns are long-term campaigns that will help you keep in touch with workers at strategic targets without leaving burnt turf from failed drives.Chapter 6: The 10,000 Prospect Strategy�The 10,000 prospect strategy is a campaign to build up a large contact database of non-union workers in your sector, build a relationship with these workers and then turn the contacts into organizing leads.Chapter 7: Using Facebook for Union Organizing�While many unions have experimented using social media, most haven't succeeded in getting the number of leads they would like. Chapter 7 looks at how to use Facebook to help get organizing leads for your union.Chapter 8: Reaching Workers Before They Enter the Workforce�By investing early we can build a relationship with workers in our industry before they enter the workforce.Chapter 9: Getting Organizing Leads from Members�Engaging members in organizing and building a culture of organizing are critical to building union density. Chapter 9 covers your organizing department's biggest asset - your union's members.
- Sales Rank: #1104074 in Books
- Published on: 2012-01-03
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .31" w x 6.00" l, .42 pounds
- Binding: Paperback
- 122 pages
About the Author
Jason Mann is the author of three books on the labour movement and economics. He has helped many unions set up their organizing and social media programs including locals of SEIU, Unite-Here, UFCW, IBEW, IAM, CAW and SMWIA. His New Media Bootcamp for Union Activists was the largest simultaneous online union educational ever. To get free training videos on four of the best ideas from his book "Promoting Your Union" visit http://www.PromotingYourUnion.com
Most helpful customer reviews
4 of 4 people found the following review helpful.
JOIN US!!!
By Diane Ersbo
I'm a rank-and-file union member and always looking for ways to encourage others to take the first step to improving their lives. I found easy to understand organizing information using today's technology. I especially liked the information on the use of facebook. I have recommended this book to many friends and will continue to recommend it.
3 of 3 people found the following review helpful.
Add This One To Your Labor Library
By VFXfan
Promoting Your Union is a well thought out and practical guide on how to generate more leads for your union. Relying on his experience as a union organizer, labor activist and new media guru Jason Mann compiled his thoughts in a readable and implementable way.
This is an instructional book; heavily bullet pointed without any fluff. Mann's writing style is like that of the great Tom Peters, without the signature exclamation points. There are no photos or illustrations, experts quoted, references sited, empirical data, or background information provided about the author, just a straight forward do these things and you will succeed. At less than 20,000 words, you can easily finish this book on a long plane flight. Here the author has given organizers and union leaders the essentials to easily move the proverbial puck forward.
Some of my favorite points are the importance of effective targeting, communicating emotion, improving your union's website, creating a pull campaign, building a contact database, creating "I work at" Facebook pages (I did this), connecting with future workers, repeat referrals, gathering testimonials, creating videos for YouTube, and checking websites rating former employers. Other ideas would require research and detailed knowledge of HTML code, such as split testing campaign websites and tracking conversion rates using Google Analytics.
Overall this is an easy read with plenty of great ideas organizers can implement right away. I recommend purchasing a copy for yourself and each member of your staff.
2 of 2 people found the following review helpful.
Add more fuel to your fire with Mann's guidebook - Maura B. Lane, Ireland
By Barbara Lane
This essential guide gives activists and organizers knowledge that staid unions don't train you to do, a practical no-nonsense and no-frills handbook to organizing your union in the 21st Century.
It's a hands-on guide for the novice or experienced representative whether you want to find out more about online joining, organizing leads or an agitation campaign and particularly in the virtual world saving money and time and based on the writer's own experience. It also encourages exercises such as running websites using Google website optimiser analytics, why a Facebook page is better than a Facebook and exercises and links to videos web links to get you up and running.
It really resonates with me to read the mistakes that campaigns had been doing in the book and I have spotted some of my own from Mann's writing. However he has a very breezy and lively style of writing that is pretty succinct and gets to the point. The comparisons that he makes are easy to follow such as cold leafleting is like going to a singles bar and asking everyone to marry you, or for analyzing organizing leads, why do hockey teams monitor the shots rather than the goals?
The trade unions particularly in Ireland have a lot of work to earn people's faith in them and to get new members to organize. The race to the bottom with the recession has really hit workers with all the cuts to pay and conditions. This along with JP Early 'Bullying and stress in the workplace - a guide' (for Irish activists in terms of law) makes essential reading for members and activists and a good one to keep on your bookshelf for reference and guidance. Mann's guidebook will help you succeed where old methods have failed.
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