Ebook Free Stop Stealing Sheep & Find Out How Type Works (2nd Edition), by Erik Spiekermann, E.M Ginger
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Stop Stealing Sheep & Find Out How Type Works (2nd Edition), by Erik Spiekermann, E.M Ginger
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A guide to typography. It draws in the reader with its design and layout, making use of more than 200 illustrations and photographs. It explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. It also includes chapters on Web typography and other forms of online text display.
- Sales Rank: #377423 in Books
- Published on: 2002-07-25
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .46" w x 5.50" l, .79 pounds
- Binding: Paperback
- 192 pages
From the Publisher
Stop Stealing Sheep, Second Edition is a unique, entertaining, and educational tour through the most basic unit of written communication: type. World-renowned type experts Erik Spiekermann and E.M. Ginger explain in everyday laymen's terms what type is and how you can use it to enhance the legibility, meaning, and aesthetic level of your work. They elegantly touch on all aspects of typography, including the history and mechanics of type, how to train your eye to recognize and choose typefaces, and how to use space and layout to improve overall communication.
Because type reaches across all boundaries and continually evolves, this edition is revised and updated to include new chapters on Web typography and other forms of online text display. You need no previous knowledge of typography to enjoy this book and apply its tenets to your daily work. A perennial bestseller since the first edition was published in 1993, Stop Stealing Sheep will draw you in with its beautiful design and layout, which makes liberal use of more than 200 illustrations and photographs.
From the Back Cover
An updated new edition of the classic guide to typography.
A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.
About the Author
Erik Spiekermann is an internationally renowned graphic designer and the founder of MetaDesign. He wrote the bestselling first edition of this book and many articles on type and typography, as well as Rhyme and Reason: A Typographic Novel. He is also the designer of typefaces such as FF Meta and ITC Officina. He lives and works in Berlin.
E.M. Ginger is a typographic consultant, editor, and freelance writer in the San Francisco Bay Area. She has worked with type and typography for two decades. She was managing editor of the journal Fine Print for twelve years and the editor of several bestselling cookbooks.
Most helpful customer reviews
22 of 23 people found the following review helpful.
simple, lovely
By Sarah Harden
As other reviewers have suggested, the book is a simple, introductory glance at graphic design. It is, presumably, written for those who have never considered the impact of font selection and page layout on the reader, viewer, etc. Still, it makes a nice companion text for more serious graphic designers, as well as a welcome first-read for individuals who encounter or produce graphic materials on a daily basis, but who have little formal training in the discipline.
22 of 24 people found the following review helpful.
OK, not useful
By Beanhauer
This book was more flash than content. It looks very nice, always having a gripping picture on the left, a nice layout on the right, and font examples that illustrate the point. As a beginning designer, I didn't learn anything new or concrete, but enjoyed having the book wash over me for awhile.
The oddest thing about the book is the typography. The main text is in a very readable font, but little real information is in the main text. Most of the meat is in the side bars, which are presented in a tiny red san-serif font. So a book on type usage and readability is asking you to read 2-3 paragraphs of informatio in an essentially unreadable font.
17 of 20 people found the following review helpful.
5 Quick Truths
By theRobot
1. Entertainment, not resource. Provides insight into the uses of type, as well as a brief history of many different typefaces. Robert Bringhurst's "The Elements of Typography" (0881792063) is a better book for those in need of a resource.
2. Aimed at a less experienced audience. Discusses type in relation to emotions, legibility, etc, though not in great depth. It does a great job of showing a beginner how important type is, showing a large number of examples of typefaces, and, possibly, inspiring them to look into the subject more thoroughly.
3. The quote used in the title did not come from the authors, it came from F. Goudy in 1936. Also, most of the fonts mentioned in the book cannot be found in Adobe's font library, some are over 100 years old. The book is not trying to sell you anything.
4. The book itself is a great example of what can be accomplished with type. It also contains many instances of type being used to great effect, while explaining how and why it works so well.
5. As someone interested in type, you could do much worse than this book. However, its simple nature, though complete and well-constructed, whets the appetite more than actually satisfying it.
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