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Multichannel steht f�r die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.�. Der gleiche Content wird so in verschiedenen Lebenssituationen gleicherma�en erreichbar gemacht: In Autos werden mobile Dienste verf�gbar sein. Zuhause k�nnen die gleichen Dienste �ber das Internet abgerufen werden. Genutzt werden Multichannel-Strategien von Medienunternehmen wie Rundfunk- und Fernsehsendern, Verlagen sowie von Handels- und Reiseunternehmen, also quer �ber alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte dar, dar�ber hinaus gibt es Einblick in die Strategien von Unternehmen, die Multichannel-Strategien umsetzen wollen. In diesem Werk werden unterschiedliche Aspekte des Themas sowohl thematisch gegliedert (Strategie, Projekte, Technik, Content etc.) als auch von den verschiedensten Spezialisten f�hrender Unternehmen praxisgerecht dargestellt.
- Sales Rank: #15409191 in Books
- Published on: 2003-10-27
- Original language: German
- Number of items: 1
- Dimensions: 6.14" h x .88" w x 9.21" l, 1.57 pounds
- Binding: Hardcover
- 358 pages
From the Back Cover
Multichannel steht f�r die Integration unterschiedlicher Medien wie Print, TV, Online, PDA, WAP, SMS u.�. Der gleiche Content wird so in verschiedenen Lebenssituationen gleicherma�en erreichbar gemacht: In Autos werden mobile Dienste verf�gbar sein. Zuhause k�nnen die gleichen Dienste �ber das Internet abgerufen werden. Genutzt werden Multichannel-Strategien von Medienunternehmen wie Rundfunk- und Fernsehsendern, Verlagen sowie von Handels- und Reiseunternehmen, also quer �ber alle Branchen hinweg. Das Buch stellt bereits realisierte Multichannel-Projekte dar, dar�ber hinaus gibt es Einblick in die Strategien von Unternehmen, die Multichannel-Strategien umsetzen wollen. Als Sammelwerk werden unterschiedliche Aspekte des Themas sowohl thematisch gegliedert (Strategie, Projekte, Technik, Content etc.) als auch von den verschiedensten Spezialisten f�hrender Unternehmen praxisgerecht dargestellt.
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