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Planning Successful Websites and Apps: Avoiding the Zombie App, by Jen Kramer, Heather O'Neill
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One in six IT projects today include major cost and schedule overruns, and anything that leads to a more successful outcome is certainly welcome. This practical book provides a roadmap to help project managers, UX/UI professionals, and front-end web developers prepare successful project outcomes for websites, applications, and other products.
Beginning with the end in mind, the authors walk you through the process of identifying business and user goals, creating useful personas, working through branding considerations, user testing best practices and analysis, and more. By following this guide, your next project will be planned for success.
- Sales Rank: #8559241 in Books
- Published on: 2017-08-25
- Original language: English
- Dimensions: 9.17" h x .59" w x 7.01" l, .0 pounds
- Binding: Paperback
- 200 pages
About the Author
For more than fifteen years, Jen Kramer has been educating clients, colleagues, friends and graduate students about the meaning of a "quality website." Since 2000, she has built websites that are supportive of business and marketing goals in a freelance capacity and as part of an agency.
Jen is an O'Reilly Media staff author. Her first training title is "Getting Started with Sass." Watch for many more titles to follow! Previously, Jen was a lynda.com author.
Jen has written two books published by Wrox Press (a division of Wiley), Joomla! Start to Finish: How to Plan, Execute, and Maintain Your Web Site and Joomla 24-Hour Trainer.
Jen currently offers in-person and online courses through Harvard Extension School and National University. She is also available for individual private tutoring, customized classroom training, and consulting.
Jen earned a BS in biology at University of North Carolina at Chapel Hill and an MS in Internet Strategy Management at the Marlboro College Graduate School.
Heather is a seasoned UX consultant, researcher and speaker, currently running UX design studio, Pixels for Humans. In her daily life at Pixels, as well as in her former role as Head of UX at Oliver Wyman Labs, she helps her team push past unconscious assumptions and work collaboratively on usable solutions for various projects. Throughout her career, Heather has increased sales, decreased CSR calls, maximized team efficiency and more. A big believer in the "anyone can do it" philosophy, Heather has led multiple workshops on usability testing, and coached teams to success in incorporating UX practices into their project and product life cycles.
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